Never Forget Anything About SEO Again
RESEARCH
Market Research
Niche Research
Keyword Research
- Use Free Tools: Keywords Everywhere, Google Keywords Planner, Google Trends and Uber Suggest.
- Use Paid Tools: Keywords Revealer, Keywords.io
Competitor Research
- List Top 10 Competitors on SERPs for Keywords.
- Get Competitors Link Profiles and Sources.
Webmaster Tools
- Google Webmaster Tools.
- Check if the sitemap Submitted Already.
- Check for crawl errors.
- Check for Penalties.
- Check for Broken Links.
- Check for HTML Improvements.
- Submit site to Bing Webmaster.
Data Gathering
- Current Position of the site against its competitors.
- Complete Business Information.
- Crawl the site for errors with the Professional Tools Like Screaming Frog.
- Audit Existing Backlinks.
- Activate analytics to check current traffic.
ON-PAGE SEO
General things to look after
- Add XML Sitemaps.
- Add Navigation (add menus, use breadcrumbs).
- Check for canonicals.
- Add Robots.txt file.
- Add no-index to thin pages(tags/categories).
- Add Meta Tags.
- Fix issues Highlighted in Webmaster.
- Add keyword into H1 headings.
- Make sure to have only 1 H1 tag.
- Use Long Tails keywords
- Add Description having keyword in it.
- Add Alt-Text to each Image on the page.
Content
- Check for Duplicate Content.
- Review visual design.
- Use multimedia files.
- Optimize media size.
- Add tags to media.
- Schema.
- Keywords.
- LSI Keywords.
- Silo- put content in right categories.
- Publish Pages like Privay Policy, Terms & Conditions, About Us, Contact Us.
- Internal Linking.
- Outbound Links.
- Up-to-date Content.
- Monitor Bounce Rate.
Performance
- Check Mobile Friendliness, Responsive Design or Mobile Website.
- Check Multi Browser Friendliness.
- Check Page Loading Speed using Gtmetrix or pingdom tools.
- Use good Hosting
- Use Content Delivery Network CDN.
- Use Compressed Images.
- Use Caching tools.
- Check google pagespeed insight for further improvements.
- Externalize Codes(CSS).
URLs
- Incorporae Primary Keywords.
- Use absolute URLs.
- Simplify dynamic URLs.
- Use 301 redirects for re-written urls.
- Use SSL Certificates.
Schema
- Test Site for Current Schema.
- Add Markup for Possible Schema such as Logo, Articles.
- Use Schema Pro Plugin for WordPress.
OFF-PAGE SEO
General things to follow
- Setup Alerts for your Brand.
- Find unlinked URLs and Brand Mentions.
- Do a link Intersect between your competitiors for priority links.
- Use Competitors Research data to get links.
- Check your content and see which is ranking, find competing sites for that and get their links.
- Create Social Media Profiles.
- Be on Pinterest and Join relevant group boards.
- Do broken link Building.
- Do Expert Roundups.
- Guest Postings on influencer websites.
- Blog Commenting on Relevent blogs for building relationships.
- Look for quote directories.
- Get on site that offer awards.
- Get on Institution websites.
- Contribute to newsletters.
- Submit your site to Curating platforms such as Flipboard, Scoop.it
- Create business profile on LinkedIN.
- Do Guest Podcasting.
- Try to get on big publisher websites.
- Get on Community websites such as Kingged.
- Comment on Relevant forum posts.
- Get on reddit.
- Search for the sites using your images and ask them to link you back.
- Submit to slideshare.
- Find Crowd funding sources that provide links.
