How to Setup Bing Webmaster Tool for Your Site – A Tutorial

Are you a webmaster looking to understand and improve your website’s visibility on search engine result pages? Bing Webmaster Tool could be a great help.

Bing Webmaster Tool is a suite of tools and services that help webmasters better understand how Bing crawls and indexes their websites. This can be beneficial in optimizing a website or troubleshooting problems. It helps webmasters see which pages are indexed, how often they are crawled, how to submit sitemaps, and more. Additionally, Bing Webmaster Tools provides insights into website analytics and keyword performance in search engine results pages (SERPs). Utilizing Bing Webmaster Tools can improve a website’s visibility on the web and help webmasters gain more traffic and conversions.

Bing Webmaster Tools is a powerful tool for website owners that offers a comprehensive set of features and benefits, including:

  • Keyword analysis and SERP ranking tracking
  • Site audit/diagnostics and site security monitoring
  • Insights into how Bing crawls and indexes a website, making it easier to identify SEO issues and make corrections
  • Information on page traffic, search keywords, and inbound links through the Bing Webmaster Tools dashboard
  • SEO reports to help optimize websites for better performance on Bing search
  • Identification of problems with crawling, indexing, and markup on the page, along with recommendations for fixing them

By utilizing these features and benefits, website owners can easily enhance their website’s visibility in search engine results.

In this article, I will show you how to use Bing Webmaster Tools to optimize your site for better ranking and performance on Bing and other search engines. You will learn how to set up your account and verify your site ownership, submit sitemaps and URLs for faster indexing, and use various SEO tools to analyze and improve your site. By the end of this article, you will clearly understand how Bing Webmaster Tools can help you grow your online presence and reach more potential customers.

How to Set Up Your Account and Verify Your Site on Bing

  1. Go to Bing Webmaster Tools and click on Get Started—log in using your preferred method.
  2. Now, you have two options to add your website on Bing.
    (a) Import the website from Google Search Console.

    – Click on Import.
    – Login to Google Search Console Account.
    – Allow permissions to import the data.
    – Select the website you want to Import.
    – Click on Import
  3. Enter your website URL and click add.
  4. Enter your sitemap URL if you have one (a sitemap is a file that lists all the pages on your website).
  5. Choose one of the four methods of ownership verification: DNS auto verification, meta tag, XML file, or CNAME record.
  6. Follow the on-screen instructions for your chosen method and click verify.

My Favourite verification method is using a meta tag. It’s easy and straightforward.

How to Verify Your Site on Bing using Meta Tag.

  1. Go back to Bing Webmaster Tools and click on the HTML Meta Tag option. Copy the verification code from the meta tag. It should look something like this: <meta name=“msvalidate.01” content=“your code” />
  2. Go to your WordPress site’s plugin page and install a plugin like Insert Header/Footer if you don’t have one.
  3. Go to the plugin’s settings page, add the meta tag in the header section, and click save.
  4. Clear all the cache of the website.
  5. Go back to Bing Webmaster Tools and click Verify.

Did this work for you? If not, I can help you troubleshoot or try another option.

How to Submit Sitemaps and URLs on Bing

Sitemaps act as a blueprint of your website by listing all its pages and posts accessible to crawlers with a single URL. This allows search engines to crawl and understand your website’s structure quickly. An XML Sitemap is a file that provides information about each published page and post on your website and can help it get indexed faster by search engines.

Your sitemap is generated by the SEO plugin you are use –

Yoast – example.com/sitemap.xml

RankMath – example.com/sitemap_index.xml

If you don’t know what SEO tool you use, use this online tool to find your sitemap.


If you have imported the website from Google Search Console, your sitemaps will also be imported.

But, if you want to cross-check and submit the sitemap, then follow the steps below –

  • Log in to your Bing Webmaster Tools account and select your site. Your site must be already added and verified under your account.
  • Go to Sitemaps from the left side panel. Click on Submit Sitemap.
  • A popup will appear. Paste your sitemap URL and click on Submit.
  • A success message will appear at the bottom.

How to submit individual URLs using the Bing URL Submission tool

The URL submission tool on Bing Webmaster is a feature that allows you to submit your website’s URLs to Bing for faster and more accurate indexing. You can submit up to 100 URLs per day.

  1. Login to your Bing Webmaster Tools account.
  2. Select the website for which you want to submit URLs.
  3. Click on “Submit URLs” in the left-hand menu.
  4. Add the URLs that you want to submit, one per line.
  5. Click on the “Submit” button to submit the URLs.

That’s it! You’ve successfully submitted URLs through Bing Webmaster Tools.

Bonus Tips

Do you know Bing Webmaster Provides an SEO tool? You can use the tool to scan your website for SEO issues, and with the report, you can fix the issues to improve your website’s visibility for search engines.

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